Awhile ago, I mentioned that I was working on a Halloween-inspired branding project in school. I am particularly proud of how this project turned out, so I wanted to share it here.
The premise of the assignment was to create a fictitious business, and make an identity system for it. Here is the main concept of the restaurant I designed this identity system for:
Located in Portland’s popular and trendy Mississippi Neighborhood, Black Cat Lounge is a restaurant/bar that serves comfort foods and desserts with autumn flair in an atmosphere that nods to the spooky romance of a turn-of-the-century Halloween, while being very contemporary, hip and sleek. It is located in a historical, two-story brick building that was built in 1923.
Black Cat Lounge provides people a unique experience that captures the essence of Halloween—an atmosphere charged with a sense of excitement and wonder, where the membrane between the worlds of the living and the dead has grown thin and transparent. Black Cat Lounge delivers the celebration and spirit of Halloween to its clientele, without the cheesiness and gore that can be associated with the holiday.
Inside of dinner menu with free postcard. The concept is that each week the restaurant would have a new free collectible postcard inside the menu that the patron can take home. Not only is this little memento something special that most restaurants don’t do, offering a new postcard each week would create an incentive for repeat business.
Inside of menu with missing postcard. This shows what the menu looks like without the postcard. It says, “Oh no! Something is missing. Please ask your server for this week’s free collectible postcard.”
To-Go Food Packaging